DADA is a global artist collective created in 2014 as a visual conversation platform where people create spontaneous visual conversations. DADA tokenized its first collection, Creeps & Weirdos in 2017 and is one of the pioneers in the field of crypto art. Today, DADA is a complex ecosystem that includes artists, writers, technologists and economists. Its Invisible Economy is alternative economic system for artists and creators  based on intrinsic motivations and social norms.